Points & Rewards Basics

To encourage your clients to keep coming back and fend off solicitations from your competitors, it is vital that you reward their loyalty. Millennium's reward points system allows you to create a rewards program that improves client loyalty and encourages long-term growth.

This system focuses on the key growth indicators for your business: new clients per month, new client retention, repeat client retention, frequency of visit, average ticket, or productivity. These growth indicators, especially retention and frequency of visit, are inseparable - as one changes positively, the other changes negatively. Therefore, your goal with any client rewards program is to find the right dynamic where you achieve growth in all of these areas.

Considerations

Before implementing a client rewards program, you need to consider the areas of your business you want to improve and decide how you want clients to earn reward points.

Do you want to offer incentives to new clients to encourage them to remain loyal to your business?
Do you want to increase retail sales by offering rewards for retail purchases over a certain amount?
Do you want to encourage clients to spend more during each visit by offering increased rewards based on the amount spent?
Do you want to increase productivity by rewarding clients for trying new services?
Do you want to increase the number of new clients per month by offering large points incentives to existing clients for every new client referred?

Promotions

To enable clients to earn reward points, you need to create promotions that award points for qualifying purchases.

Examples: You can create a promotion that awards points for prebooking appointments or a promotion that awards points when a client tries a new service.

There are a number of different promotion options available and you can select to run multiple promotions at once or run promotions at specific times of year.

More Info:

Click here for instructions on how to create a promotion.
Click here to view the promotion options available.

How do Clients Earn Points?

Clients can earn reward points when they make a qualifying purchase.

Examples:

A client earns points for prebooking an appointment when you ring up the prebooked appointment.
A client earns points for booking an appointment through Online Booking when you ring up the appointment.
A client earns points for purchasing a product when you ring up the product.
A client earns points for purchasing a gift certificate when you ring up the gift certificate. The recipient can earn points if they make a qualifying purchase when they redeem the gift certificate.
A client earns points for referring another client when the referred client makes their first purchase.

Clients lose points when you refund or void a qualifying purchase.

How do Clients Redeem Points?

Clients can redeem points when you collect payment for a transaction on the Payment Types window.

More Info: Click here for instructions on how to redeem points.