Setting Goals

Goals are an essential motivator for employees since they establish targets for an acceptable level of performance and offer a way to receive financial rewards based on achievement.  You should set monthly and yearly goals at the start of each calendar year for service sales, retail sales, client retention, productivity, average frequency of visit, and average ticket.

Important:  You should run the MA200: Growth Indicators Analysis report before you define the goals for an employee.  The MA200 report allows you to analyze the employee's performance during the last year so that you can decide on the goals to set in the year ahead.  To collect the data that you need to set goals, run the MA200 report twice using the following guidelines:

  1. Run the report for a date range of the last calendar year (January through December) = This data helps you set service sales, retail sales, productivity, frequency of visit, and average ticket goals.
  2. Run the report again for a date range of the first 9 months of last year (January through September) = This data helps you set retention goals.  You must select a date range at least 3 months before the current date so that clients have enough time to return.

More Info:  Refer to the Reports User Guide for more information on how to analyze the MA200 report.

  1. Run the MA200 report for the employee using the guidelines provided above.

  2. Select Data > Employees > Employee Information.

The Employee Information window displays.

  1. Click the Listing tab.
  2. Select the employee and click the Goals tab.
  3. Click Edit.
  4. In the Select Year field, select the year for which to set goals.
  5. Move to the Service Goals tab and complete the following:

  1. In the Service Goal for Selected Year field, type the yearly service sales goal for the employee.

  2. In the Service Class Goals fields, type monthly goals for each service class.  

Tip:  To set a goal of a percentage increase from last year, select a service class and click Automatically Set Goals, type the percentage increase you want the employee to achieve, and click Ok.

  1. Click the Retails Goals tab and complete the following:

  1. In the Retail Goal for Selected Year field, type the yearly retail sales goal for the employee.

  2. In the Product Class Goals fields, type monthly goals for each product class.  

Tip:  To set a goal of a percentage increase from last year, select a product class and click Automatically Set Goals, type the percentage increase you want the employee to achieve, and click Ok.

  1. Click the Retention tab and complete the following:

  1. In the New Client Retention Goal for Selected Year field, type the percentage of new clients that you want the employee to retain.

  2. In the Repeat Retention field, type the percentage of repeat clients that you want the employee to retain.

  3. In the Number of visits in a year to be considered retained field, select the number of visits per year required before you consider a client retained.

  1. Click the Other Goals tab and complete the following:

  1. In the Productivity field, type the productivity percentage that you want the employee to achieve.

  2. In the Frequency of Visit field, select the average number of visits per year that you want the employee's clients to make.

  3. In the Average Service Ticket field, type the average amount per ticket that you want the employee's clients to spend on services.

  4. In the Average Retail Ticket field, type the average amount per ticket that you want the employee's clients to spend on products.

  5. In the Average Ticket Goal field, type the average amount per ticket that you want the employee's clients to spend on all items.

  1. Click Save.

Tip:  You can use the Appointment Monitoring Station to determine whether employees are meeting or exceeding their goals.  Click here for instructions.

 

related links

Employee Profiles